Manager, Paid Search Activation and Enablement

Unlock Your Career Potential with American Express

Join our dynamic team as a Manager, Paid Search Activation and Enablement, and play a critical role in driving business growth through innovative paid search strategies. This is a unique opportunity to lead a team of experts, develop world-class digital products, and make a meaningful impact on our customers and business.

As a fully remote role, you'll enjoy the flexibility to work from anywhere, while being part of a global and diverse community of colleagues who share a passion for delivering exceptional customer experiences.

About American Express

At American Express, we're committed to backing our customers, communities, and each other. Our company values and powerful backing promise guide everything we do, from providing the world's best customer experience to supporting our colleagues' holistic well-being.

Job Summary

As a Manager, Paid Search Activation and Enablement, you'll lead the development and execution of paid search strategies, campaigns, and innovation. You'll own end-to-end PPC campaign execution, lead a team of 1-2 PPC subject matter experts, and partner with cross-functional teams to drive business growth.

Key Responsibilities:

• End-to-end ownership of PPC campaign execution, measured against target achievement and key metrics improvement
• Lead and develop a team of 1-2 PPC subject matter experts
• Ownership of SEM strategy, including campaign structures, keyword management, bidding strategies, and ad copy creation
• Partner with Channel Analytics and Marketing teams to develop a robust testing program and customer-centric approach
• Develop search roadmaps that support marketing priorities and channel best practices
• Monitor and analyze performance, making data-driven recommendations to senior stakeholders
• Build strong partnerships with Product teams, CXO teams, and external agency partners
• Stay up-to-date with internal and external digital trends and technologies to maintain competitive advantage

Qualifications:

• Proven track record of delivering results and project management
• 4+ years of experience in paid search activation, specifically with Google and Bing
• Google Adwords Certification
• Experience leading a team (preferred)
• Proven track record of building relationships with internal and external partners
• Skilled at clear, concise communication
• Experience managing large budgets in a target-driven environment
• Detail-oriented with solid organizational and time-management skills
• Strategic self-starter who is comfortable navigating white space
• Bachelor's Degree

What We Offer:

• Competitive salary range: $80,000 - $155,000 annually + bonus + benefits
• Comprehensive benefits package, including medical, dental, vision, life insurance, and disability benefits
• Flexible working model with hybrid, onsite, or virtual arrangements
• 20+ weeks of paid parental leave for all parents
• Free access to global on-site wellness centers and confidential counseling support
• Career development and training opportunities

Apply Now