Senior Analyst

WHO WE ARE

Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world. To learn more, go to www.zetaglobal.com.

THE ROLE

Zeta Global is seeking a detail-oriented, data-driven Senior Analyst to join our ZX Data Science & Analytics team. If you excel at data storytelling and pride yourself on being a trusted analytics partner to clients, driving optimal outcomes, we want you on our team. You should have a good foundation in marketing measurement, advanced analytics, optimizations, A/B & multivariate testing, as well as a good understanding of machine learning models and other complex data analysis techniques. This position will report to the Manager/Director of Analytics. 

RESPONSIBILITIES

• Serve as a trusted analytics partner to Zeta’s clients, focusing on improving their ROI and market share. 
• Utilize data and insights to drive campaign measurement, prescriptive optimizations, and develop a path to consistent performance that exceeds client expectations. 
• Collaborate with cross-functional teams (Sales, Account Management, Operations) to establish repeatable frameworks for actionable insights. 
• Monitor trends in customer behavior, segment performance, and market dynamics to identify opportunities. 
• Develop dashboards, reports, and visualizations that communicate findings to both technical and non-technical audiences. 
• Assist in the development and deployment of state-of-the-art predictive and self-adjusting ML models to significantly enhance campaign performance. 

REQUIREMENTS

• Client-facing experience and excellent communication/presentation skills are essential, as the effectiveness of analysis findings hinges on your ability to present them in a clear and organized manner. 
• Exceptional attention to detail with strong problem-solving and organizational skills. 
• Strong technical expertise in SQL, data visualization tools (e.g., Tableau), and Python is necessary. 
• Familiarity with marketing platforms and data environments. 
• Proven ability to implement statistical analysis and/or predictive modeling techniques, with the capability to effectively translate technical analyses for a business audience. 
• BS in MIS, Analytics / Operations Research / Statistics, or similar quantitative disciplines with 6+ years of experience, or MS degree in these disciplines with 2+ years of experience. 

This is a remote role based out of the United States. 

BENEFITS & PERKS

• Unlimited PTO
• Excellent medical, dental, and vision coverage
• Employee Equity
• Employee Discounts, Virtual Wellness Classes, and Pet Insurance And more!!

COMPENSATION RANGE

The compensation range for this role is $110,000 - $130,000 depending on location and experience.   

PEOPLE & CULTURE AT ZETA

Zeta considers applicants for employment without regard to, and does not discriminate on the basis of an individual’s sex, race, color, religion, age, disability, status as a veteran, or national or ethnic origin; nor does Zeta discriminate on the basis of sexual orientation, gender identity or expression.  

We’re committed to building a workplace culture of trust and belonging, so everyone feels invited to bring their whole selves to work. We provide a forum for employees to celebrate, support and advocate for one another. Learn more about our commitment to diversity, equity and inclusion here:  https://zetaglobal.com/blog/a-look-into-zetas-ergs/ 

ZETA IN THE NEWS!

https://zetaglobal.com/press/?cat=press-releases 

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