Global Activation Lead – Customer & Business Intelligence Strategy for Go‑to‑Market Growth at arenaflex

About arenaflex

arenaflex is a world‑leading technology and advertising powerhouse that connects billions of users with the products and services they love. Our mission‑driven culture blends data‑driven insight with creative storytelling, enabling advertisers to reach audiences across a dynamic suite of platforms—including search, video, shopping, and mobile. As a global leader, arenaflex invests heavily in cutting‑edge analytics, AI‑enhanced tools, and a collaborative ecosystem that empowers teams to turn raw data into actionable business outcomes. If you thrive in an environment where strategic thinking meets rapid execution, you’ll find a home at arenaflex.

Why This Role Matters

In the fast‑evolving world of digital advertising, the ability to translate complex market data into clear, strategic actions is a competitive advantage. As the Global Activation Lead, Customer and Business Intelligence, Go‑to‑Market, you will be the catalyst that bridges insight and impact across arenaflex’s global advertising portfolio. You will partner with senior leaders in Product, Marketing, and Global Business to ensure that the most valuable customer and market intelligence drives product adoption, revenue growth, and market leadership.

Key Responsibilities

• Strategic Activation Planning: Design and execute a worldwide activation roadmap that elevates awareness and utilization of customer and market insights, directly supporting arenaflex’s growth drivers and annual business plan.
• Cross‑Functional Collaboration: Work hand‑in‑hand with Global Business, Marketing, and Product teams to secure sponsorship, align on priorities, and act as the subject‑matter expert on advertising industry trends.
• Insight Communication: Craft compelling written communications, executive‑level presentations, and storytelling decks that translate data into clear recommendations for diverse audiences.
• Project Leadership: Own end‑to‑end activation initiatives—including project scoping, milestone definition, pilot execution, success‑metric tracking, and governance structures.
• Quantitative & Qualitative Analysis: Conduct deep‑dive research, data modeling, and statistical analysis to uncover opportunities that increase the activation of insights across the organization.
• Stakeholder Influence: Build and nurture relationships with senior executives, product owners, and external partners to secure buy‑in and drive execution of strategic recommendations.
• Continuous Improvement: Feed learnings back into the Customer and Business Intelligence team, iterating on activation tactics to stay ahead of market shifts and evolving advertiser needs.

Minimum Qualifications

• Bachelor’s degree or equivalent practical experience.
• At least six years of experience in management consulting, sales operations, business strategy, investment banking, venture capital, private equity, or corporate advisory; or four years of experience combined with an advanced degree (MBA, PhD, etc.).

Preferred Qualifications

• Two or more years in advertising, consultative sales, business development, or a digital‑media environment.
• Demonstrated expertise in creating complex data sets, data modeling, and reporting.
• Strong understanding of the ads ecosystem across arenaflex’s product suite—including Search, Performance Max, Shopping, Display, YouTube, Apps, Measurement, and emerging formats.
• Proven ability to frame ambiguous problems, develop strategic solutions, and drive measurable impact on high‑visibility initiatives.
• Experience influencing cross‑functional teams and leveraging both quantitative and qualitative insights to shape decisions.
• Exceptional written and verbal communication skills, with a talent for storytelling at the project and executive level.

Core Skills & Competencies

• Analytical Acumen: Advanced proficiency with data‑analysis tools (SQL, Python, R, Tableau, Looker) and the ability to translate large data sets into concise insights.
• Strategic Thinking: Ability to see the big picture, anticipate market trends, and align activation plans with long‑term business objectives.
• Project Management: Strong organizational skills, familiarity with agile methodologies, and a track record of delivering complex projects on time and within scope.
• Influence & Negotiation: Comfortable engaging senior leadership, building consensus, and driving adoption of recommendations across matrixed organizations.
• Communication Excellence: Mastery of storytelling, slide design, and executive‑level briefing preparation.
• Collaboration: A team‑first mindset, with the ability to work effectively across geographies, cultures, and functional domains.

Career Growth & Learning Opportunities

arenaflex invests heavily in the professional development of its people. In this role, you will have access to:

• Mentorship from senior leaders in Global Business, Product, and Marketing.
• Rotational programs that expose you to different facets of the advertising ecosystem, from product development to client services.
• Cutting‑edge training on data‑science platforms, AI‑driven analytics, and advanced visualization techniques.
• Opportunities to present at internal conferences, industry forums, and thought‑leadership panels.
• A clear promotion pathway toward senior director or VP‑level positions within arenaflex’s Go‑to‑Market Operations hierarchy.

Work Environment & Culture at arenaflex

Our global campuses—spanning Playa Vista, CA; San Francisco; Atlanta; Boulder; Chicago; Austin; New York; Washington D.C.; Seattle; Los Angeles; Cambridge; Miami; and Mountain View—are designed to foster collaboration, creativity, and well‑being. Whether you work on‑site or adopt a hybrid model, you’ll benefit from:

• State‑of‑the‑art collaboration spaces, wellness centers, and flexible workstations.
• Inclusive employee resource groups that celebrate diversity and promote belonging.
• Regular “innovation days” where teams experiment with emerging technologies and share breakthrough ideas.
• Comprehensive health, dental, and vision plans, generous parental leave, and a robust 401(k) matching program.
• Competitive base salary ranging from $142,000 to $211,000, plus performance‑based bonus, equity participation, and additional benefits.

Compensation, Perks & Benefits

arenaflex offers a total rewards package that reflects the high‑impact nature of this role. In addition to the base salary range noted above, you can expect:

• Annual performance bonuses tied to individual and company‑wide objectives.
• Equity grants that align your success with arenaflex’s long‑term growth.
• Comprehensive health, vision, and dental coverage for you and your dependents.
• Generous paid time off, holidays, and flexible vacation policies.
• Professional development stipend, tuition reimbursement, and access to internal learning platforms.
• Wellness programs, on‑site fitness classes, and mental‑health resources.
• Employee assistance programs, commuter benefits, and a vibrant social calendar.

Equal Opportunity & Inclusion

arenaflex is proud to be an equal‑opportunity workplace and an affirmative‑action employer. We are committed to fostering an inclusive environment where every employee—regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or veteran status—can thrive. We also consider qualified applicants with criminal histories in accordance with applicable law. If you require accommodation during the application or interview process, please let us know by completing our Accommodations for Applicants form.

Application Details

The application window will remain open until at least October 1, 2024. This posting may stay active beyond that date based on business needs. Candidates may select their preferred work location from the following cities: San Francisco, CA; Atlanta, GA; Boulder, CO; Chicago, IL; Austin, TX; New York, NY; Washington D.C.; Seattle, WA; Los Angeles, CA; Cambridge, MA; Miami, FL; Mountain View, CA. The role can also be based at our Playa Vista, CA campus.

Ready to Make an Impact?

If you are a strategic thinker with a passion for turning data into decisive action, and you thrive in a fast‑paced, globally‑connected environment, arenaflex wants to hear from you. Join us to shape the future of advertising, influence industry standards, and drive measurable growth for some of the world’s most iconic brands.

Apply Now and become a catalyst for change at arenaflex!