Capital One Trade Credit - Marketing Operations Manager (Digital, Email, and Website) Hybrid

Job title: Capital One Trade Credit - Marketing Operations Manager (Digital, Email, and Website) Hybrid in USA at Capital One Company: Capital One Job description: Capital One Trade Credit - Marketing Operations Manager (Digital, Email, and Website) HybridCapital One Trade Credit offers a comprehensive accounts receivable solution to enterprise-level clients. Our flexible Net 30, Net 60, and Net 90 day term financing options for business buyers promote growth, security/risk protection, and efficiency for merchants, while providing a seamless B2B payment experience for their customers.With Capital One Trade Credit, merchants receive upfront payments for transactions, mitigating credit and fraud risk. Additionally, they can enhance their customer experience by upgrading to a digital-first, tech-enabled platform for their buyers.Business customers can benefit from instantly-decisioned extended terms accounts, underwritten on the business entity, and available for near-immediate use. These accounts provide payment terms up to 90 days, credit lines up to and exceeding $1M, billing and payment reconciliation tailored to business needs, and convenient online digital self-service.ABOUT THE ROLE:The Marketing Operations Manager will be responsible for overseeing our marketing technology stack and digital marketing channels (paid search, website (SEO), and email marketing) to enhance lead generation, elevate customer engagement, and increase brand awareness while improving our internal operational efficiencies.This role requires a deep understanding of the marketing funnel and a passion for data-driven marketing, with expertise in using technology to optimize marketing results. In-depth knowledge of our Marketing Automation Platform (Account Engagement), Google suite (Search Console, Analytics, and Ads), and CRM (Salesforce) systems is a must.Key responsibilities in this role include:Building, scaling, and managing our marketing technology stack, including Salesforce, Account Engagement (formerly Pardot), and our internally built web platform, Chariot.Overseeing and managing processes to enhance the operational efficiency of our website, email, digital campaigns, and CRM system.Building, managing, and measuring email and digital campaigns and lead flow within mentioned platforms, while following industry best practices.Assisting with digital marketing campaign strategy, development, execution, measurement, reporting, and optimization, which may require collaboration with internal stakeholders and external agencies, content developers, publications, and event producers.Developing and executing lead-generating and brand-building marketing campaigns to drive demand, acquire new leads, increase engagement, and expand awareness of the Capital One Trade Credit B2B credit management solution.In collaboration with BD, build and automate campaign reports and dashboards in Salesforce, expand our capabilities in attribution reporting, personalization and additional campaign best practices.Develop and revise (as needed) lead scoring, grading, flow and management practices and procedures.Employ a test-and-learn mentality and data-centered approach in the development of marketing campaign recommendations; openly share learnings and best practices across marketing teams.Manage website CMS activities including page creation, layout, website maintenance, on-page SEO, and recommendations on user experience updates.Act as an internal project manager for various initiatives across marketing campaign development/execution.Establish and support scalable processes that ensure best practices in marketing campaign development/execution and lead management.Work closely with Sr. Marketing Manager to own website updating, ensuring that messaging and content assets are current, regularly refreshed, site is easily navigable (following parameters laid out by Capital One Web Team) and that the website serves as a lead generating tool featuring frictionless lead capture forms, progressive profiling and seamless entry into our marketing/sales funnel.Identify potential marketing and communications challenges or impediments to success and resolve or escalate.Champion the brand, ensuring that all representations of our products (logo treatment, claims, imagery, etc) are in line with their respective brand personas, voice and style guidelines.As needed, write and/or edit copy for emails, web pages, Apply tot his job Apply To this Job