[Remote] Senior Manager, Digital Media & Performance Marketing
Note: The job is a remote job and is open to candidates in USA. Confidential Jobs is seeking a Senior Manager for Digital Media & Performance Marketing to lead the optimization and measurement of performance marketing initiatives. The role involves managing ad budgets, collaborating with global ad agencies, and driving traffic to the DTC business through various paid channels.
Responsibilities
- Own performance marketing strategy, execution, testing, optimization, and reporting across paid channels
- Directly manage ad agency campaigns and budgets across common platforms including Google Ads, Meta, YouTube, programmatic, and emerging channels
- Lead content assessment and creative optimization efforts, identifying opportunities to improve engagement, click-through, conversion, and ROAS
- Establish test roadmaps for creative concepts, audience targeting, promotions, and awareness campaigns
- Build and execute strategies that leverage product launches, seasonal opportunities, in person events, influencer relationships, partnerships
- Serve as a cross team program manager between multiple agency partners, ensuring alignment, execution quality, accountability, and continuous optimization
- Analyze and simplify for wide sharing performance KPIs including CTR, CPC, CPM, conversion rate, ROAS, AOV, revenue, customer acquisition cost, profitability, and LTV
- Leverage strong communication skills to ensure cross team awareness of performance marketing learnings, tests, and goals
Skills
- 8+ years of increasing leadership experience in performance marketing or similar paid ad roles
- Demonstrated success managing paid media budgets and delivering measurable growth to ecommerce
- Strong understanding of DTC models, ecommerce CRO, customer acquisition funnels, and retargeting
- Experience operating within or alongside ad agencies, with a strong understanding of agency workflows, campaign operations, creative development processes, billing, budget allocation, and revenue reporting
- Proven experience managing agency relationships and coordinating complex digital projects
- Expertise in online campaign measurement tools such as Google Analytics, Google Ads, Meta Ads Manager, or dedicated in-house performance marketing software
- Strong understanding of conversion rate optimization methodologies and experimentation frameworks
- Analytical skills with the ability to evaluate performance across KPIs and business goals simultaneously
- Experience developing performance marketing creative briefs, content gap analysis, and copy direction
- Strong communication and collaboration, with positive reinforcement based people management skills
- Comfortable operating independently with significant ownership, accountability, and decision-making
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