[Remote] Senior Digital Program Manager (Global Marketing)
Note: The job is a remote job and is open to candidates in USA. Genesys is a company that empowers organizations to enhance customer experiences through AI-powered technology. They are seeking a Senior Digital Program Manager to lead digital initiatives across their demand generation organization, ensuring efficient delivery of complex programs that align with business objectives.
Responsibilities
- Support stakeholders and management by leading end-to-end delivery of digital programs from planning and intake through launch, measurement, optimization, and ongoing program evolution
- Develop and manage integrated roadmaps, project plans, milestones, dependencies, launch schedules, and governance processes across multiple concurrent initiatives
- Partner with stakeholders to define objectives, scope, priorities, success metrics, and expected business outcomes, ensuring alignment with organizational goals
- Coordinate efforts across Web, Campaigns, Product Marketing, Content, SEO, UX, Analytics, Engineering, IT, Legal, and Operations teams to drive successful execution
- Proactively identify and manage cross-functional dependencies, risks, resource constraints, and competing priorities while removing barriers that could impact delivery timelines or business outcomes
- Establish clear governance, intake, prioritization, and stakeholder review processes that improve execution efficiency and reduce delays across teams
- Facilitate stakeholder reviews, decision-making processes, executive communications, and launch readiness activities to ensure alignment and accountability
- Apply Agile principles and frameworks to improve program execution, delivery predictability, team effectiveness, and operational efficiency
- Partner closely with product owners, Scrum Masters, developers, designers, and business stakeholders to align priorities, support release planning, and drive continuous improvement
- Establish scalable processes, workflows, and operating models that streamline execution and support long-term digital program success
- Create visibility into ongoing program health, milestones, risks, dependencies, and business impact through regular reporting and stakeholder communications
- Partner with stakeholders to define and track KPIs, program health metrics, business impact, and ROI to measure success and demonstrate value
- Drive adoption of governance, accessibility, SEO, performance, and user experience best practices across digital initiatives
- Distill insights from roadmap progress, milestones, risks, outcomes, and opportunities to enable stakeholders to make data-driven decisions
- Leverage analytics, user behavior insights, and performance data to identify optimization opportunities, measure impact, and drive continuous improvement across digital experiences and programs
Skills
- 7+ years of program management with emphasis on digital and web initiatives for global cross-functional teams
- Proven experience leading complex, cross-functional web, digital marketing, or technology initiatives from intake through execution
- Strong understanding of Agile methodologies, Scrum practices, and program governance frameworks
- Experience managing corporate digital programs or transformation initiatives
- Experience leading complex programs involving multiple stakeholder groups and interdependent workstreams
- Experience managing multiple concurrent programs and influencing stakeholders without authority across diverse functions and organizational levels
- Demonstrated expertise in roadmap planning, dependency management, risk mitigation, stakeholder alignment, and executive communications
- Experience using Agile and project management tools such as Jira, Asana, Monday.com, Confluence, or similar platforms
- Background in driving change management across stakeholders so that new processes and optimizations are adopted
- Strong analytical, organizational, and problem-solving skills
- Excellent written, verbal, and presentation skills
- Experience supporting enterprise SaaS or global technology company websites
- Knowledge of SEO, web analytics, digital marketing, conversion optimization, accessibility, and customer experience best practices
- Experience working with CMS platforms such as WordPress, Adobe Experience Manager, Contentful, or similar technologies
- Familiarity with analytics and optimization platforms such as Google Analytics, Adobe Analytics, Looker, Tableau, Optimizely, or related tools
- PMP, Agile, Scrum, SAFe, or related certifications
Benefits
- Medical, Dental, and Vision Insurance.
- Telehealth coverage
- Flexible work schedules and work from home opportunities
- Development and career growth opportunities
- Open Time Off in addition to 10 paid holidays
- 401(k) matching program
- Adoption Assistance
- Fertility treatments
Company Overview
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