[Remote] Sr. Marketing Planning Specialist I

Note: The job is a remote job and is open to candidates in USA. Shutterfly is a company dedicated to helping customers create memorable products that reflect their unique self-expression. The Sr. Marketing Planning Specialist I role will support revenue growth by executing and measuring marketing email and push notification campaigns, while collaborating with various teams to ensure successful project execution.

Responsibilities

• Lead campaign execution from kickoff to deployment, including helping manage timelines, coordinating creative development and web production, creating links, and performing QA on final proofs
• Draft clear, organized creative briefs for campaigns. Ensure briefs, creative executions, and test approaches align with campaign goals and objectives
• Work effectively with a variety of work partners to ensure projects are executed successfully
• Help set up a variety of tests, confirming requirements and supporting clean, reliable results
• Support accurate setup and deployment of batch email and push campaigns (including segmentation), helping ensure campaigns are configured correctly
• Work with an in-house design team to develop impactful marketing assets that are on brand and meet objectives
• Build email campaigns in Salesforce Marketing Cloud Content Builder, ensuring accurate content and linking configuration
• Build push campaigns in Braze, ensuring accurate content, segmentation and linking configuration
• Collaborate with work partners in multiple time zones to build and deploy email campaigns
• Support email promo campaigns by following established processes, identifying efficiency opportunities, and coordinating with Data Science, Promo, Integrated Marketing, and MarTech partners
• Attend and participate in weekly meetings with cross-functional partners and provide status updates on campaign execution
• Ability to access post-campaign metrics, run basic analyses and understand drivers of performance

Skills

• 2-3 years of email and/or push marketing experience
• Solid grasp of creative brief and creative execution best practices for email and/or push marketing
• Ability to manage multiple projects at once and meet deadlines, with strong attention to detail
• Ability to collaborate with people in a virtual environment and different time zones
• Ability to work in a fast-paced environment and adapt to change
• Experience in customer segmentation strategies
• Proficient analytical skills and data interpretation capabilities
• Strong verbal, written, and interpersonal communication skills—particularly when collaborating with cross-functional teams
• Proficient with Excel, PowerPoint, and Word
• Experience building campaigns in an ESP e.g. Bluecore, Salesforce, Responsys, etc
• Push marketing experience and tools e.g. Braze
• Experience with project management tools such as Workfront, Clarizen, Aprimo, Base Camp, etc

Benefits

• This position may be eligible for a bonus incentive
• Health benefits
• A 401K program
• Other employee perks

Company Overview