[Remote] Performance Marketing Manager (Remote)
Note: The job is a remote job and is open to candidates in USA. La Performance is a growth partner for premium digital first brands, driving revenue through a cohesive approach to paid media, creative, lifecycle, and conversion strategies. They are seeking a Performance Marketing Manager to manage and grow client accounts, focusing on media buying, performance strategy, and reporting across various platforms.
Responsibilities
- Build, launch, and optimize campaigns across Google, Meta, and other platforms as needed
- Manage Search, Shopping, Performance Max, Demand Gen, YouTube, and paid social campaigns
- Manage budgets, pacing, and forecasting across multiple client accounts
- Develop and execute testing roadmaps across audiences, creative, campaign structures, and landing pages
- Monitor performance daily and proactively identify opportunities and risks
- Analyze account performance and identify opportunities for growth
- Understand how channels, creative, and measurement work together to drive business outcomes
- Contribute to account strategy and planning
- Form recommendations backed by data, experience, and business context
- Stay current on platform updates, industry trends, and emerging best practices
- Manage and maintain Google Merchant Center accounts
- Monitor diagnostics, disapprovals, and feed health
- Collaborate with feed management partners when needed
- Support product segmentation and feed strategies aligned to business goals
- Ensure feeds are structured to support campaign performance and reporting needs
- Prepare weekly and monthly performance updates
- Turn data into clear, actionable insights
- Identify trends, opportunities, and risks proactively
- Help clients and internal teams understand what is happening and why
- Support forecasting, planning, and performance reviews
- Support tracking, attribution, and reporting initiatives
- Validate conversion tracking and data quality
- Maintain a high level of account organization and operational excellence
- Ensure campaigns are launched accurately and quality standards are maintained
- Help identify and troubleshoot measurement issues when they arise
- Participate in client calls and strategic discussions
- Communicate recommendations and performance insights clearly
- Build trust through consistency, reliability, and thoughtful communication
- Act as a trusted extension of our clients’ teams
Skills
- 3-5 years of hands-on performance marketing experience
- Experience managing paid media for eCommerce brands
- Strong Google Ads experience, including Search, Shopping, Performance Max, Demand Gen, and YouTube
- Experience managing Meta campaigns and understanding modern paid social best practices
- Experience managing accounts with significant monthly ad spend ($100k+/month preferred)
- Experience working across multiple client accounts simultaneously
- Experience managing Google Merchant Center and working with product feeds
- Strong understanding of campaign structure, budget allocation, audience strategy, and performance optimization across channels
- Strong analytical skills and comfort working with performance data
- Experience communicating insights and recommendations to internal teams and clients
- You take ownership and follow through
- You communicate clearly and proactively
- You think strategically but execute tactically
- You have strong attention to detail and a natural QA mindset
- You bring solutions, not just problems
- You stay curious and actively keep up with platform changes and industry trends
- You can manage multiple priorities without things falling through the cracks
- You care about business outcomes, not just platform metrics
- Pinterest Ads experience
- TikTok Ads or TikTok Shops experience
- B2B lead generation experience
- GA4 and Google Tag Manager experience
- Attribution and measurement experience
- SegMetrics, Triple Whale, or similar reporting platforms
- Klaviyo or lifecycle marketing experience
Company Overview