[Remote] Director, Lifecycle Marketing | Home Services

Note: The job is a remote job and is open to candidates in USA. Red Ventures is a global portfolio of high-growth companies, and they are seeking a Director of Lifecycle Marketing to lead customer engagement and lifecycle marketing across the Allconnect Group. This role will focus on building a high-performing team and executing data-driven CRM strategies to enhance customer relationships and drive measurable growth in engagement and loyalty.

Responsibilities

• Lead and develop a small, high-performing team, providing mentorship, clear direction, and career growth opportunities
• Define and own the CRM strategy for Allconnect, aligning lifecycle marketing programs with business growth objectives
• Apply analytical rigor and creative problem-solving to advance personalization, segmentation, predictive modeling, and customer journey design—maximizing LTV, revenue from Email/SMS, and return visitor growth
• Build and maintain reporting frameworks to track CRM performance against KPIs, delivering actionable insights to guide investment and strategy
• Lead A/B and multivariate testing to optimize campaign performance and validate decision-making
• Execute and optimize customer journeys across email, SMS, push, and other owned channels—driving measurable engagement, retention, and revenue
• Partner closely with Product and Sales leadership to align CRM with lead management, conversion efforts, and pipeline acceleration
• Stay ahead of industry trends and innovations, including AI adoption and emerging CRM tools, to ensure Allconnect remains at the forefront of lifecycle marketing

Skills

• 5+ years of experience in CRM, lifecycle, or retention marketing, with at least 2 years in a leadership role
• Proven track record of driving measurable business results through CRM strategies and execution at scale
• Direct experience managing and growing a small team, with a focus on coaching, performance management, and team development
• Deep expertise in email, SMS, push, and cross-channel lifecycle marketing; experience with leading CRM/marketing automation platforms
• Strong analytical mindset with experience applying segmentation, personalization, and testing methodologies
• Demonstrated ability to partner across functions to align marketing with revenue impact
• Experience managing in a high-growth, fast-paced environment where hands-on execution is as important as strategy
• Strong project management skills, with the ability to prioritize and deliver on multiple initiatives simultaneously
• Excellent communication skills, with the ability to translate data and insights into actionable strategies
• Bonus points if experience with Iterable

Benefits

• Annual bonus
• Equity
• Health Insurance Coverage (medical, dental, and vision)
• Life Insurance
• Short and Long-Term Disability Insurance
• Flexible Spending Accounts
• Holiday Pay
• 401(k) with match
• Employee Assistance Program
• Paid Parental Bonding Benefit Program
• Flexible Paid Time Off (PTO): We believe time to rest and recharge is essential. That’s why we offer a generous and flexible PTO policy. Full-time employees accrue 20 days of PTO for a full calendar year annually, with an increase to 25 days after five years of service.

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