[Remote] Head of Marketing

Note: The job is a remote job and is open to candidates in USA. Yardzen is a company focused on transforming outdoor spaces through technology and design. They are seeking a Head of Marketing to lead their marketing organization and drive demand and conversion, ensuring the brand's growth and alignment with the evolving business model.

Responsibilities

• Drive demand and conversion. Own performance across paid, organic, partnerships and referral. Hit acquisition and CAC targets while growing the funnel
• Lead brand strategy and execution. Define how Yardzen shows up across every customer touchpoint and protect the consistency of that voice as we scale
• Tell the integrated design-and-build story. Help customers understand what Yardzen is becoming and why it matters for them
• Partner closely with product and operations to align the customer journey end to end
• Own the metrics that matter. CAC, LTV, conversion at each stage, brand awareness and revenue
• Bring rigor to budget allocation and channel mix. Make tradeoffs based on data and tell the story to the leadership team and board

Skills

• 10+ years of consumer marketing experience, with meaningful time as a senior leader (Director or VP). B2B experience is a bonus
• A real full-funnel marketer. You've built brands and you've moved performance numbers. Most marketers do one well, we need someone who can do both
• Direct experience at a DTC or consumer services company at meaningful scale, ideally between $25M and $200M in revenue
• A track record of growth in a competitive consumer category. Bonus if that category was home, design, real estate or another considered purchase
• Strong instincts for brand and design. We're a design-led company and our marketing leader needs to share that aesthetic standard
• Strategic and hands-on. You can build the plan and write the brief
• Comfortable with ambiguity and leading through change
• Bay Area preferred

Benefits

• Remote work, always: We're a remote-first company
• Full coverage for you: 100% paid medical, dental, and vision insurance
• Competitive compensation: Salary that matches your skills and experience
• Support for growing families: 12 weeks of fully paid parental leave
• Monthly perks: Wellness, cell phone, and internet stipends to keep you connected and cared for

Company Overview