Coordinator, Digital Marketing and Content

Make-A-Wish Metro New York and Western New York is seeking a Coordinator for Digital Marketing and Content to support their digital communications and content creation efforts. The role involves collaborating with various teams to enhance brand awareness and support fundraising and community engagement activities through innovative digital marketing strategies.

Responsibilities

• Manage the weekly Brand Team editorial meeting, overseeing story pipeline, content workflow, and scheduling
• Participate in creative brainstorming sessions to develop new ideas for content development and digital/social engagement. Create content from scratch and repurpose existing materials
• In collaboration with the Development and Volunteer, Community and Medical Outreach teams, plan and execute short term digital marketing campaigns to raise awareness, attract donors, and recruit supporters
• Under supervision, develop and maintain chapter-wide social media editorial/content calendar. Ensure coordination and timing of all messages
• Manage social media platforms, including Facebook, Instagram, LinkedIn, TikTok and YouTube; utilize software like Asana to curate and schedule content
• Write and consistently deliver fresh content across channels
• Plan digital and social media campaigns for events and special projects, i.e., Gala, Toast for Wishes, Polar Bear Plunge, third-party events, corporate partnerships, and volunteer and medical outreach
• Lead the creation of short- and long-form video content—from capturing footage through editing in Adobe Premiere—to support social media, events, and mission storytelling
• Conduct social listening to engage stakeholders and grow social platforms, as well as to identify new opportunities for engagement
• Research and provide information about opportunities to develop chapter’s social media presence and engage with online communities, i.e., blogs, online conversations, new platforms, transactional opportunities, etc
• Proactively seek and develop mission-related content via a variety of media including wish stories, video, photo, interviews, and infographics
• Produce social media and web graphics utilizing software including Adobe Suite & Canva
• Learn and apply insights from weekly/monthly digital metrics reports using Google Analytics

Skills

• BA/BS and at least 1-3 years' experience preferred, but recent graduates with applicable skills welcome. Equivalent professional experience or demonstrated skill will be considered
• Excellent written and verbal communication skills
• Basic knowledge of social media platforms such as Facebook, YouTube, LinkedIn
• Interest in learning digital marketing and content development best practices (SEO, UX, web content optimization, paid/organic promotion, strong journalistic and editorial insights)
• Proficiency in using personal computer and various office software packages including word processing, spreadsheet, presentation, calendaring, and email management
• Competent video editing and basic graphic design experience (or quick learner) highly desired
• Ability to work independently as well as in a collegial, mutually supportive team environment
• Curious, proactive, strategic mindset

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