Senior Planner, Strategy & Investment
Kekst CNC is part of Publicis Groupe, one of the largest media agencies globally. The Senior Planner, Strategy & Investment will support the Media Planning and Strategy functions for clients, assisting in the development and execution of media plans.
Responsibilities
- Responsible for contributing to the development and execution of strategic approach and tactical plans for a client
- Assist in development of digital RFPs and brief vendors
- Create and review plans based on a brief and ensure planned metrics are accurate
- Present media plans and provide plan maintenance including objectives/strategies and updates
- Create and send insertion orders in Prisma and traffic tags
- Own weekly pacing document and present to clients during status
- Maintain stewardship of competitive analysis using Strategy software to assess media schedules of competitors, interpret data and draw conclusions
- Prepare and update flowcharts and budget trackers
- Prepare and issue buying specs and guidelines to buyers including delivery goals and budgets for use in negotiations
- Review and verify media buys to ensure proper execution
- Contribute to billing reconciliation process and negotiate invoice discrepancies with partners
Skills
- B.A. or B.S., preferably in Marketing, Advertising, or related field
- 1+ years of experience in media planning/strategy
- Agency experience highly preferred
- Basic knowledge of all cross-channel media, with a drive for curiosity and passion for the client's business
- Demonstrate ability to learn new propriety software and processes quickly and proficiently
- Solid written and verbal skills, with ability to present to clients, maintain client correspondence and internal documentation
- Detail-oriented, good follow through, able to multi-task, and work well under tight deadlines in a fast-paced environment
- Meet client and internal deadlines and obligations
- Manage projects, resources, stakeholders, and participants
- Be a resource to others in the resolution of complex problems/issues
- Preferable Computer Skills/Software Knowledge: Microsoft Suite, Prisma, Nielsen Suite, Kantar, IMS, Flowchart Software, R/F and Optimization Software, Social Tracking tools, comScore, Mbox, MRI/GfK, GWI
Benefits
- Medical coverage
- Dental
- Vision
- Disability
- 401K
- Parental and family care leave
- Family forming assistance
- Tuition reimbursement
- Flexible time off
- Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met.
- Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met.
- For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off.
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