Director of Research and Insights

Director of Research & Insights BRG Communications | Hybrid (DC Metro Preferred) BRG Communications was recently recognized as PR Week’s Outstanding Small Agency for 2026, previously Boutique Agency of the Year in 2023 and again in 2024, was certified as a Great Place to Work, ™ and earned a place on Inc’s Fastest Growing Companies list. We are a growing, certified woman-owned, public relations agency, focused on addressing critical health and social issues, strengthening brand reputation, building awareness and driving positive change. Our collaborative team has a proven track record for creative planning, successful implementation, best-in-class service and exceptional results. From our robust benefits to our flexible work style to our numerous fun perks, we focus on making life better at BRG. Our work is meaningful and makes a true impact every day. BRG Communications is seeking a Director of Research & Insights to help lead and expand our growing insights-driven strategy practice. This role is ideal for a research and analytics leader who thrives at the intersection of data, strategy, storytelling, and measurable communications impact, particularly within health, wellness, and better-living sectors.

About the Role

The Director of Research & Insights will design, lead, and integrate research, audience intelligence, and performance analytics across brand, reputation, and communications initiatives. You will transform data into direction, uncovering meaningful insights that shape positioning, messaging, creative strategy, and campaign effectiveness. This is a hands-on leadership role suited for a builder: someone equally comfortable architecting research programs, synthesizing insights, advising senior teams, and developing scalable measurement frameworks.

Key Responsibilities

• Lead qualitative, quantitative, cultural, and secondary research initiatives
• Design and manage full-cycle research programs (surveys, focus groups, interviews, online

communities, stakeholder research)

• Moderate qualitative engagements across diverse audiences and stakeholders
• Translate research findings into clear, actionable strategic insights
• Partner with strategy, creative, digital, and account teams to inform campaigns and brand

narratives

• Develop measurement frameworks, KPIs, dashboards, and performance reporting
• Analyze communications effectiveness and provide optimization guidance
• Leverage AI-enabled tools to accelerate insight development and analytics workflows
• Support new business efforts with research-backed narratives and opportunity framing
• Help build scalable tools, processes, and insights capabilities across the agency

Qualifications

• 6–10 years of experience in research, insights, analytics, or strategy (agency experience strongly

preferred)

• Bachelor’s Degree or certification required (master's degree is related field a plus)
• Expertise in qualitative and quantitative methodologies
• Experience in health, wellness, healthcare, or regulated sectors strongly preferred
• Strong ability to synthesize complex data into clear strategic direction
• Excellent storytelling and presentation skills
• Experience developing measurement frameworks and interpreting performance analytics
• Familiarity with social listening, audience intelligence, and AI-enabled research tools
• Strong project and vendor management skills
• Collaborative, curious, and comfortable in a fast-paced agency environment
• Experience implementing and working with advanced data tools and software (Power BI or

Tableau) a plus Why BRG Communications BRG Communications, named PRWeek Outstanding Small Agency of 2026 and certified as a Great Place to Work ™ in 2025, is dedicated to advancing better living through strategic communications. We partner with organizations shaping how people live, act, and choose — across health, wellness, safety, and social impact. You’ll join a collaborative, high-performing team where insights, creativity, and strategy work hand in hand.

• General PTO and Flexible Work Schedule
• 100% paid healthcare and dental for employees
• 401K + Employer Match
• Professional Development
• Short-Term and Long-Term Disability
• Better Living Bucks (financial support that bring better living to your personal life)

And more Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status. Candidates who require reasonable accommodation to participate in the application or interview process are encouraged to reach out to request assistance. Apply To This Job