SEO/SEM Senior Specialist; Remote
Position: SEO / SEM Senior Specialist (Remote) We are looking for an SEO/SEMexpert to manage all pay-per-click (PPC) marketing activities and search engine optimization. The SEO / SEM Specialist will manage all paid search campaigns on Google, as well as other search and display marketing engines, in addition, to manage the SEO works onsite and offsite. A successful SEO / SEM Specialist will effectively manage the paid search budget and work with the Marketing team in order to maximize ROI, drive traffic, and customers organically and paid. The SEO / SEM Specialist usually covers a wide variety of duties such as web marketing, web analytics, content strategy planning, link building, and keyword strategy.
- Plan, develop and implement our SEO strategy
- Work towards organic search optimization and ROI maximization
- Regularly perform thorough keywords research
- Identify key SEO KPIs
- Monitor redirects, click rate, bounce rate, and other KPIs
- Prepare and present reports regularly
- Identify our buyer persona to better target identified audiences
- Identify problems and deficiencies and implement solutions in a timely manner
- Suggest improvements for process and productivity optimization
- Work with web developers and marketing teams to properly implement SEO best practices
- Stay up to date with the latest SEO and digital marketing latest trends and best practices
- Executing tests, collecting and analyzing data, and identifying trends, and insights in order to achieve maximum ROI in paid search campaigns.
- Tracking, reporting, and analyzing website analytics, pay-per-click (PPC) initiatives, and campaigns.
- Managing campaign expenses, staying on budget, estimating monthly costs, and reconciling discrepancies.
- Optimize copy and landing pages for paid search engine marketing campaigns.
- Perform ongoing paid keyword discovery, expansion, and optimization.
- Research and analyze competitor advertising links.
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