CRM Marketing Manager II – Data Driven Strategy

Job Description:

• Drive CRM strategy - Identify and translate business goals into an effective CRM marketing strategy and operational vision for all campaigns within your area of responsibility, mapping out the appropriate customer journey and build segmentation strategies from onboarding through churn mitigation and winback.
• Let data tell the story - drive campaign optimizations with a data-driven roadmap and clear metrics, sharing out detailed performance, test results, and best practices.
• Drive operational excellence - develop and document best practices and workflows for our CRM operations. You'll be responsible for ensuring we are compliant with all relevant data privacy regulations and that our processes are scalable and efficient.
• Maintain alignment and prioritization - You thrive on efficiency and will effectively manage multiple priorities, implement complex and streamlined processes, and evaluate incoming requests for resourcing and effectiveness. You will work closely with fellow CRM marketing managers to provide prioritization guidance while managing multiple priorities. You will partner cross-functionally with Analytics, Product, Engineering, Program Management, and Creative teams to identify and act upon opportunities to create broad reaching impact.

Requirements:

• Deep CRM Platform Expertise: Extensive hands-on experience with at least one major CRM/marketing automation platform (e.g., Salesforce Marketing Cloud, Iterable, Braze, HubSpot, Marketo, Klaviyo).
• Data & Analytics Proficiency: Strong understanding of data structures, segmentation logic, and data management principles.
• API Integration & Webhooks: Experience with API integrations and webhooks to connect and sync data between different marketing tools and data sources.
• HTML/CSS: Proficient in HTML/CSS for building and troubleshooting email templates.
• Scripting Languages: Familiarity with a scripting language like AMPscript, handlebars, or Liquid for advanced personalization and dynamic content.
• Analytical Mindset: Proven ability to analyze campaign performance, A/B test results, and customer data to identify trends and make data-driven recommendations.
• Problem-Solving: Excellent problem-solving skills to troubleshoot technical issues, data discrepancies, and campaign-related challenges.
• Process Optimization: A knack for identifying inefficiencies and developing new processes, workflows, and best practices to improve operational excellence.
• Strategic Thinking: Ability to see the big picture and understand how CRM operations impact the entire customer lifecycle and business goals.
• Attention to Detail: Meticulous attention to detail is crucial for ensuring campaign accuracy, data integrity, and regulatory compliance.
• Project Management: Strong project management skills to manage multiple campaigns and projects simultaneously, ensuring timely and flawless execution.
• Collaboration: Excellent communication and collaboration skills to work effectively with cross-functional teams, including engineering, product, and marketing.
• Advanced Data & BI Tools: 3+ years Experience with business intelligence and data visualization tools like Tableau, Power BI, or Looker.
• Customer Data Platforms (CDPs): General knowledge of or direct experience with CDPs (e.g., Segment, mParticle).
• Web Development & Scripting: Intermediate or expert level skill in HTML, CSS, and scripting languages (like JavaScript or Python).
• A/B Testing & Optimization Tools: Experience with dedicated A/B testing and experimentation platforms (e.g., Optimizely, VWO).
• Cross-Functional Collaboration: Demonstrated ability to work effectively with non-marketing teams, particularly engineering, data, and product.
• Knowledge of Data Privacy & Compliance: A solid understanding of data privacy regulations like GDPR and CCPA.
• Project Management Methodologies: Familiarity with project management methodologies like Agile or Scrum.

Benefits:

• Industry-leading medical, dental, and vision health care plans for employees and their dependents
• Rejuvenation Policy – Flexible Vacation Time Off + 11 holidays + holiday company shutdown
• New Parent Leave for employees with a newborn child or a child placed with them for adoption or foster care
• Mental health support
• Paid sabbatical after 5 years for Nerds to recharge, gain knowledge, and pursue their interests
• Health and Dependent Care FSA and HSA Plan with monthly NerdWallet contribution
• Monthly Wellness Stipend, Cell Phone Stipend, and Wifi Stipend (Only remote Nerds are eligible for the Wifi Stipend)
• Work from home equipment stipend and co-working space subsidy (Only remote Nerds are eligible for these stipends)

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