AVP OF INSURANCE MARKETING
Highly profitable commercial carrier "A" rated by A.M. Best has retained The Carlisle Group seeking to hire a talented AVP of Marketing. The role will own this rapidly expanding carrier's footprint and drive new business production through their independent agency distribution channel. The client is seeking a talented executive who can bring new, and innovative, perspective in an effort to drive further growth. Responsible for developing, executing, and overseeing the company’s marketing strategy to support growth, brand positioning, and revenue goals. This role owns marketing direction end-to-end, from strategy through execution, and works closely with leadership to ensure marketing efforts align with business priorities. Oversee marketing communications including branding, public relations, advertising, seminars and events collateral materials, market research, and website design and content. Maintain key customer relationships and develop and implement strategies for expanding the company’s footprint and growing premium.
- *Essential Duties:
- Develop and execute comprehensive sales and marketing strategies to meet organizational growth objectives, focusing on distribution partners and new agency opportunities.
- Leadership and ownership over building agency distribution networks in new markets to support corporate sales, production, and growth strategy.
- Drive business development efforts by identifying market trends, analyzing client needs, and expanding our reach into new markets.
- Oversee marketing campaigns to enhance brand visibility, leveraging digital platforms, technology sales tools like Salesforce, and targeted outreach initiatives.
- Identify underperforming markets and execute data-driven, targeted strategies to improve performance in a timely and effective manner.
- Continue a culture of excellence and continuous improvement with a growth mindset to support the future growth of the organization.
- Cultivate and maintain strong relationships with key clients, agency partners, and industry stakeholders through effective account management and negotiation skills.
- Collaborate with cross-functional teams to align sales and marketing goals with agency development, customer service standards, and corporate branding efforts.
- Manage the creation of marketing materials, digital content, social media presence, and agency relations initiatives.
- Evaluate and recommend AI-enabled tools and workflows that accelerates multi-state growth and agency partnerships.
- *Education and Work Experience:
- Bachelor’s degree in Marketing, Business Administration or related
- 10 + years of progressive marketing
- Proven track record in building an insurance agency network across multiple
- Demonstrated expertise in strategic marketing, agency development, and communications.
- *Required Knowledge, Skills & Abilities:**
• Demonstrated understanding of workers’ compensation parameters, philosophy, and pricing
- Extensive knowledge of new agency contracting including wholesale brokers and
- Proactive team player with a strong interpersonal, organizational, and analytical
- Strong background in marketing strategies that support multi-state growth and agency
- Proficiency with SalesForce or similar CRM platforms for managing agency relationships and premium
- Demonstrated success in executing and leading marketing initiatives within fast paced
- Ability to analyze market data effectively to inform strategic decision-
- Leadership qualities that inspire teams, foster collaboration, and promote a customer centric
- Must be able to work under pressure and meet deadlines while maintaining a positive attitude and providing exemplary customer service.
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