Direct Mail Conversion Copywriter (Postcards, Letters, Real Estate / Vacation Rentals)
About the Role
We’re looking for a strong conversion copywriter to support our direct mail campaigns (postcards, letters, etc.) across a portfolio of vacation rental brands. This is ongoing work, not a one-off project. You don’t need to be a “direct mail specialist,” but you do need to understand how to write copy that gets someone to take action. What You’ll Be Working On -Postcards and letters (owner acquisition) -Occasional brochures or leave-behinds -Campaigns designed to generate inbound leads from homeowners What This Role Looks Like Day-to-Day -We’ll provide direction, context, and examples -You’ll write and iterate on mailer copy -Work within existing formats/templates (not starting from scratch every time) What We’re Looking For -Strong conversion-focused copywriting (this is the most important piece) -Ability to write clearly and concisely -Comfortable adapting tone across different brands -Experience with real estate, home services, or similar is a plus Why This Is a Good Fit -Consistent, ongoing work (not one-off gigs) -Clear direction and fast feedback loops -You’re not designing, just focused on writing -Work is structured (we’re not reinventing the wheel every time) To Apply please include: -2–3 samples of copy that drove action (ads, email, landing pages, or direct mail) -A quick note on how you approach writing for conversion Project Details -Ongoing work -Remote / async -Starting with a paid test project Apply tot his job Apply To this Job