Email Marketing Strategist

About the job

Position Overview

We are seeking a highly strategic, results-driven Email Marketing Strategist to join our growing team. This role is ideal for individuals who thrive on problem-solving, creative strategy, and data-driven decision-making.

As an Email Marketing Strategist, you will OWN the development and execution of email strategies that drive growth, engagement, and customer retention for a diverse portfolio of clients. You will collaborate closely with Project Managers and cross-functional teams to build comprehensive lifecycle strategiestailored to each client’s brand, audience, and goals.

Responsibilities

Responsible for Account KPIs/Metrics: including Email Attributed Revenue, OR, CR, Conversion, & Deliverability Advanced Strategy: Takes directive from the Project Manager to develop and achieve project objectives. Designs and implements strategies that drive results aligned with the client’s goals and expectations. Data Analysis: including monthly reporting, market research, competitive analysis, advanced segmentation, RFM Data, & CDP analysis. Review account health and support QAS in implementing effective strategies Meet with the QAS each month and create an action plan for accounts with poor deliverability and revenue % below benchmarks. Work with Partner Relations Specialist in Partners Program Work collaboratively to ensure the right technology is being implemented in accounts

Required Experience & Skills

4-years of experience in email marketing (Klaviyo experience is a plus!)

Driving results for our clients is the most important thing we do. You must have experience creating email marketing strategies and be comfortable working in Klaviyo. You should be someone who loves testing and using data to develop your strategy.

Fluent in English with Excellent Communication Skills

Since you will have at least monthly calls with US-based clients, you should be fluent in English. Strong interpersonal and communication skills are also crucial.

Familiarity with Project Management Tools

Experienced in using platforms like Slack, Asana, and Google Suite to streamline collaboration and project management across distributed teams.

Time Management

You’ll be expected to manage your work schedule and the schedules of team members operating across many different time zones. Working early in EST hours may be required.

You’ll need terrific time management skills to hit deadlines and deliver excellent results.

Communication Skills

Email Marketing Strategists are great notetakers and comfortable conversationalists that intuitively understand how to best communicate with clients. Whether you’re writing a quick email or hopping on an hour-long call, you should be able to get your point across quickly and clearly.

Marketing or Sales Experience

Our Email Marketing Strategists are a client facing role. Flowium, and we want our clients to know they are in good hands. Experience with working in a sales or marketing environment is important when not only dealing with an array of people but the implementation of new ideas as well.

Qualities

Passion for marketing and developing data-driven strategies A critical thinker who enjoys diving into the data A tech enthusiast who loves learning about new technologies and applying them to help clients reach their goals An independent worker who is responsible for their tasks A team player who enjoys working with a team of diverse backgrounds A leader with ability to share their knowledge in strategy creation A creative individual who implements new marketing concepts regularly A stickler for deadlines who wants the occasional curveball

Email Strategy & Implementation- 65%

Project Management – 20%

Client Meetings – 10%

Reports / Admin – 5%

What We Offer

A Culture of Trust and Autonomy We operate with an open Paid Time Off policy and a culture built on trust and accountability. You’ll manage your own time and workload while contributing to our collective success.

Competitive Salary We offer competitive, market-aligned compensation, reflecting your skills, experience, and contribution to the team’s success.

Work with Industry-Leading Partners As a Flowium strategist, you will have direct access to advanced tools and platforms through our partnerships with top companies such as Klaviyo, Yotpo, Recart, Gorgias, and more. You’ll gain hands-on experience with loyalty programs, subscription models, list growth tools, customer service platforms, and cutting-edge email and SMS automation technologies.

Professional Development We invest in your growth with professional development reimbursements for courses, books, and subscriptions — plus, you’ll be learning directly through real-world experience with some of the best tools and partners in the industry.