Sr. Brand Designer-AI-Native
About Owlet
Owlet is changing the world of parenting with meaningful products that truly make a difference for millions of families. Our mission is simple but powerful: to bring more joy, more peace, and more sleep to the parenting journey. We've helped more than a million parents keep their little ones safe, and we're just getting started.
The Role
We're looking for our first AI-Native Brand Designer with exceptional craft, a deep instinct for adding emotion to the work, and the confidence to build real systems with AI, not just use it around the edges. You should walk in believing you can replace manual brand workflows with durable, AI-powered ones: templates that generate themselves, campaigns that scale without losing soul, pipelines that turn a single idea into every surface it needs to live on. You're equally at home experimenting at the frontier of the medium.
Above all, you design with a human lens. You care who's on the other side of the screen: a new parent at 3am, a family making a big decision, someone trusting us with the thing that matters most. You're drawn to Owlet because the mission pulls at you, and you want your craft to serve something real.
Reporting to the Head of Design, this role is ideal for someone who thrives in a fast-paced environment, comes to the table with solutions, and wants to own the day-to-day voice and systems of Owlet's brand.
What you'll own
- The day-to-day brand voice and visual system across web, email, social, paid, packaging, retail.
- Campaign concepts and execution for product launches, seasonal promos, and always-on performance marketing
- The brand system itself: components, templates, tokens, motion, photography direction, and the guidelines that let the rest of the org move without asking
- AI-powered workflows that compress timelines and multiply output without sacrificing craft
- Close partnership with product design, growth, lifecycle, and creative production