Social & PR Manager

Cramer-Krasselt is one of America’s largest independent agencies, known for its full-service capabilities in modern marketing. The Social & PR Manager will lead integrated social, influencer, and PR programs, collaborating with various teams to create culturally relevant content and drive brand engagement.

Responsibilities

• Develop organic social content and concepts for several key platforms across clients
• Manage content calendars and able to keep close attention to details for any scheduling changes
• Schedule and publish across platforms
• Lead community management across key clients including development of response guides and strategies
• Proactively and reactively engage in the communities, following approved response guides and strategies
• Ability to research and vet influencers that align to brand strategy
• Develop and execute influencer and creator partnerships
• Monitor trends, conversations, and platform innovations to keep brands relevant
• Apply social listening and performance data to inform strategy and optimization
• Identify real-time opportunities to engage in culture and conversation
• Has foundational PR experience in past role including media list development, crafting angles and pitching journalists
• Support earned media storytelling: identifying newsworthy angles and narratives
• Understand key social and PR metrics; contribute to reporting and insights
• Continuously optimize programs based on performance data and learnings
• Build strong relationships with client partners through clear communication and proactive thinking
• Support internal and client meetings with confidence and clarity
• Contribute to presentations and help tell compelling stories through data and ideas

Skills

• 1–2+ years of experience in social media or integrated communications
• Strong understanding of today's social landscape, platforms and content trends
• Strong experience with influencer/creator programs
• Familiarity with earned media strategy
• Familiarity with content publishing tools, social listening tools, analytics and reporting frameworks
• Familiarity with design tools such as Canva
• Familiarity with social video editing software such as CapCut
• Strong communication and presentation skills
• Ability to manage multiple workstreams and deadlines in a fast-paced environment
• A collaborative mindset and curiosity for culture, media, and storytelling
• Experience working in an agency environment
• Paid social knowledge or exposure
• Passion for emerging platforms, creators and digital culture

Benefits

• Medical, dental and vision for employees and dependents including domestic partners
• Disability
• 401(k) company match and profit sharing
• Paid time off including parental leave

Company Overview