CRM Lead Belgium (m/f/d)
About Redcare Pharmacy
As Europe's leading online pharmacy, Redcare Pharmacy is driven by our dedicated teams and the latest innovations. We strive to create a pleasant and collaborative working environment in which every employee feels comfortable and is happy to contribute to our vision: "Until every human has their health". If you are looking for a meaningful career that matches your values, join our team and start your #Redcareer today.
Job Description:About the Role
You are a Lead CRM Manager within our CRM Department for Belgium. You drive the CRM strategy for the Belgian market, with a focus on personalization, automation, and data-driven customer engagement.
You work closely with cross-functional teams to optimize the customer journey, implement impactful CRM initiatives, and contribute to sustainable growth and commercial success at Redcare Pharmacy.
About your tasks
You take responsibility for the existing customer strategy and its development potential for the Belgium market, with a focus on personalization and automation.
You are responsible for achieving revenue targets, planning advertising budgets, and implementing CRM measures in Belgium.
You keep an eye on the holistic customer journey across all marketing channels.
You plan email, push and print activities, as well as campaigns and promotions.
You ensure regular KPI monitoring and reporting – especially regarding activation rates, repurchase rates, and average basket values across different customer segments, as well as channel KPIs.
You define and optimize cross-departmental processes.
About You
You have several years of CRM experience in a fast-paced e-commerce environment and have also gained initial leadership experience.
You value customer centricity and place the customer at the heart of your decisions.
You enjoy analytical work and stand out through a conceptual, structured, and solution-oriented way of working.
You have experience working with ESP tools and a CDP, and you are also familiar with print marketing activities.
You are fluent in both English and Dutch; fluency in German and French is considered a plus.
About your benefits
In order to provide you with the best possible support for your individual needs - whether it‘s living a healthy life, having enough time for your family, or developing your skills - we offer a wide range of different, site-specific benefits.
Remote space: For our remote working employees we grant you 500,00 € to set up your office space from home. To create an environment for you and how you work best.
Anchor days: As per your remote contract there will be some occasions to travel to office for anchor days, this is fully reimbursed including any travelling costs or hotel expenses.
Sports: Stay healthy. Profit from a membership (M) package at Urban Sports Club, so that you can take advantage of a huge variety of sport offers.
Personal development: Grow! We support and encourage your individual development through various in- and external trainings.
Vacation: 30 days paid vacation per annum and the option to take unpaid vacation of up to 10 days to those who have been employed with us for more than one year.