[Remote] Digital Marketing Specialist
Note: The job is a remote job and is open to candidates in USA. PetDesk is a company that combines user-friendly client engagement tools with a highly-rated pet parent app to enhance veterinary clinic operations. As a Digital Marketing Specialist, you will manage customers' social media accounts, create marketing assets, and ensure compliance with brand guidelines while monitoring online reputation and analyzing social media metrics.
Responsibilities
- Responsible for managing customers' social media accounts (Facebook/Meta/Instagram and Twitter), including content creation, community management, and performance metrics
- Assist customers with requests and needs for graphic design requests
- Responsible for graphic design creation of marketing and social media assets in Canva
- Ensuring social content is informative and appealing while following individual brand guidelines and best practices for each client
- Managing social calendars and communicating any changes to deadlines or content
- Managing the client’s online reputation by monitoring and responding to online reviews on behalf of the client
- Monitoring community management by using programs like Sprout Social to engage, educate, and address inquiries
- Work closely with the internal customer success team to streamline processes and coordinate the execution of new customer success strategies and communications
- Manage requests/updates/issues for assigned clients via CRM/Zendesk ticketing system
- Analyze social media metrics to identify trends that may impact customer satisfaction
- Have a benchmark knowledge of SEO/PPC to be able to speak to trends and changes that may affect client satisfaction
Skills
- Knowledge of the latest social media trends
- Experience in Canva design
- Experience in social media scheduling
- Experience in CRM programs
- Proven ability to manage multiple client accounts simultaneously within a high-volume social media agency environment
- Excellent knowledge of social media platforms
- The ability to work autonomously, think strategically, and have strong time-management skills
- Strong attention to detail and communication skills
- Advanced troubleshooting, multi-tasking skills, and can remain calm under pressure
- Willingness to learn new skills related to client marketing (SEO, PPC, etc.)
- Benchmark knowledge of SEO/PPC to be able to speak to trends and changes that may affect client satisfaction
- Preferred experience with social media, design, and social media planning
- Proficiency in Canva, HubSpot/Salesforce, Zendesk/Ticketing Systems, Sprout Social, and Google Workspace
Benefits
- Medical coverage for employees and dependents (80-90% covered by employer)
- Employer HSA contribution with HDHP
- 401(k) match up to 3.5%
- Dependent Care Flexible Spending Account (FSA)
- Dental & Vision coverage available
- Basic Life and AD&D Insurance
- Short and Long Term Disability
- Flexible Time Off & 12 Paid Annual Holidays
- Paid Parental Leave
- Pawternity Leave, Financial Pet Adoption Support & Subsidized Pet Insurance
- $250 Annual Stipend for Learning and Development
Company Overview