Video Marketing Specialist
Yale Appliance is seeking a Video Marketing Specialist to enhance their video production efforts. The role involves producing and editing multiple video formats weekly, collaborating with the marketing team, and managing video content for various platforms.
Responsibilities
- Turn approved briefs into shot lists and scripts; schedule talent/space; set up camera, audio, and lights
- Film presenters, products, and b-roll in our showrooms/studios; occasional on-site event capture
- Edit 3 long-form videos/week (6–10 min typical) and produce 5 Shorts/week (9:16 vertical) from long-form + event clips
- Create simple motion graphics/lower thirds; apply color and audio hygiene; export platform-ready masters
- Craft hook-led titles, first 15-second hooks, write descriptions with CTAs/UTMs, add chapters, end screens, and cards
- Provide a thumbnail brief (copy & framing); collaborate with design resources when needed
- Deliver final assets/metadata to the Marketing Admin for scheduling across YouTube/IG/TikTok/LinkedIn
- Maintain naming conventions, folder structures, proxies, and backups; tag b-roll for reuse
- Use a pre-publish QA checklist (captions, loudness, spelling, links, export specs)
- Coordinate outsourced recording and editors for heavy lifts; provide clear edit notes and review feedback
- Log basic performance (CTR, average view duration, audience retention dips) and propose title/thumbnail refreshes
- Support ~12 trade events/year and rethought chef demos with highlight footage (hero shots + 1–2 mic’d segments)
- Prepare gear pack lists; secure releases where needed; hand off footage for fast recap edits
Skills
- 1–3 years producing/editing short-form and mid-form video (portfolio required)
- Proficiency: Adobe Premiere Pro (or Final Cut), basic After Effects or motion templates, Photoshop for simple crops/overlays
- Solid camera/audio fundamentals (mirrorless/DSLR, 3-point lighting, lav/shotgun mic setup)
- Comfortable collaborating from briefs, creating shot lists, and interviewing SMEs
- Strong organization, file management, and attention to detail; reliable, self-starting
- YouTube Studio familiarity (chapters, end screens, packaging best practices)
- Basic color management (LUTs), audio cleanup (noise reduction, EQ, compression)
- Experience extracting multiple Shorts from a single long-form
- HubSpot/GA4/UTM awareness; live stream tech checks (Wistia/Restream/YouTube Live)
Benefits
- Full Benefits Package- including health, vision, and dental insurance
- 401K with matching
- Profit Sharing
- Annual Reviews
- Paid Holidays
- Paid Vacation and Sick Time
- Holiday Bonus
- Quarterly bonus eligibility
- Hybrid work schedule (3 on site days, 2 remote)
- A new and updated work space
Company Overview