CRM Associate (Gaming)
bet365 is one of the world's leading online gambling companies, revolutionising the industry since 2000. As a CRM Associate in Gaming, you will be responsible for planning and executing CRM promotional and lifecycle campaigns across multiple regions while supporting the team in daily tasks such as analyzing campaign performance and ensuring adherence to regulatory standards.
Responsibilities
- Building and driving campaigns to engage customers at all parts of the customer lifecycle
- Ensuring all casino CRM activities adhere to quality standards, regulation and brand guidelines
- Analyzing campaign performance and clearly articulating insight into how to improve engagement
- Following existing strategic decisions and guidelines
- Developing CRM knowledge and expertise
- Collaborating closely with stakeholders to meet the needs of the department and the Company
- Recognizing commercial opportunities, gathering and analyzing key information prior to making a commercial decision
- Monitoring industry best practices and competitor trends to ensure CRM is delivered to the highest standard
- Encouraging a data driven culture within the team and monitoring customer behaviours to optimize performance
Skills
- Experience working in a CRM or marketing related role preferred
- Excellent organization, prioritization skills with an outstanding attention to detail and the ability to work in a high-pressure, fast-paced environment
- Passion for casino games and a good understanding of what appeals to and drives engagement with our customers
- Understanding of online casino betting mechanics, promotions and KPIs
- Comfortable in using CRM tools; Customer Data platforms such as Optimove and Engagement Platforms such as Braze
- Understanding of customer behaviors and lifecycles relevant to online casino
- Strong numerical and analytical skills, with the ability to use a range of data insights and sources
- Results driven with the desire to A/B test, re-evaluate, optimize, and test again
- Leading by example to demonstrate qualities of a strong team player
- Exceptional communication and interpersonal skills
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