Performance Marketing Manager - Social
About the position Intercom is the AI Customer Service company on a mission to help businesses provide incredible customer experiences. Our AI agent Fin, the most advanced customer service AI agent on the market, lets businesses deliver always-on, impeccable customer service and ultimately transform their customer experiences for the better. Fin can also be combined with our Helpdesk to become a complete solution called the Intercom Customer Service Suite, which provides AI enhanced support for the more complex or high touch queries that require a human agent. Founded in 2011 and trusted by nearly 30,000 global businesses, Intercom is setting the new standard for customer service. Driven by our core values, we push boundaries, build with speed and intensity, and consistently deliver incredible value to our customers. What's the opportunity? We’re looking for a Performance Marketing Manager with deep expertise across paid social, display, and video to take our multi-channel acquisition strategy to the next level. If you thrive in a fast-moving, data-driven environment and are motivated by driving measurable growth at scale, this role is for you. You’ll help lead Intercom’s paid acquisition programs, playing a critical role in how we acquire high-quality leads and customers. In this highly collaborative role, you’ll build and run cross-channel paid campaigns, partner closely with creative and integrated marketing teams, and turn performance data into insights that fuel our growth engine and set new standards for efficiency.
Responsibilities
- Lead and scale Intercom’s performance marketing programs across paid social channels (LinkedIn, Facebook, and beyond), display and video to acquire new Fin and Intercom customers.
- Develop paid marketing strategies that ladder up to broader integrated campaign objectives - driving audience engagement, demand, and acquisition across the funnel.
- Partner with creative, brand, and integrated teams to contribute to development of high-performing assets - bring channel insights that help shape concepts, messaging, and visual direction.
- Analyze in-market campaign performance and make data-driven decisions to refine and improve results against business objectives.
- Run structured A/B tests and experiments to increase efficiency, boost ROI, and uncover scalable growth opportunities.
- Collaborate with marketing, sales, and web teams to align ad messaging with high-converting landing pages.
- Identify and act on new growth opportunities across the funnel, surfacing strategies grounded in performance data.
Requirements
- 3+ years of hands-on experience running paid social, display, and video campaigns , ideally in high-growth environments.
- Deep expertise with paid social platforms (LinkedIn, Facebook/Meta), with a strong grasp of direct response and performance-driven campaigns .
- An understanding of integrated, full funnel campaign development and how creative, content, and targeting work together.
- Strong analytical skills: advanced proficiency with spreadsheets and experience using analytics or BI tools (Looker, Tableau, etc.).
- A balance of strategic thinking and tactical execution —you know when to zoom out for the big picture and when to dive into the details.
- Analytical and curious by nature —you love digging into data, solving problems, and turning insights into actionable decisions.
- Clear and confident communicator —able to distill complex performance data into simple, impactful takeaways for stakeholders at every level.
Nice-to-haves
- Paid acquisition experience in B2B or SaaS .
- Comfort with SQL for deeper data analysis.
Benefits
- Competitive salary and meaningful equity
- Comprehensive medical, dental, and vision coverage
- Regular compensation reviews - great work is rewarded!
- Flexible paid time off policy
- Paid Parental Leave Program
- 401k plan & match
- In-office bicycle storage
- Fun events for Intercomrades, friends, and family!
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